All Net Apparel
All Net Apparel
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About All Net Apparel

ABOUT

All Net Apparel was born from a love of basketball and a passion for style. Founded in 2015 by Jermaine Dent and Simon Edwards, we set out to create gear that feels good, looks better, and represents the culture both on and off the court.

What started with a shared vision has grown into a brand built around basketball, community, individuality, and self-expression. All Net Apparel is more than clothing—it’s a lifestyle inspired by the game, the people who play it, and the culture that surrounds it.

From the court to the streets, we make gear that lets you rep who you are and where you come from.

All Net Apparel. More Than a Brand. It’s a Movement.

The Name

The name "All Net" is a phrase every baller knows and loves, meaning a perfect shot that doesn't touch the rim  became a symbol of precision, pride, and excellence. At All Net, we don’t just sell apparel, we represent the culture, the grind, and the passion of the game. When you wear All Net, you're wearing more than clothing. You’re wearing confidence.

Our Vision:

 All Net Apparel, our vision is to become a recognized and respected name in the athletic sportswear industry. We aim to stand out as more than just another clothing line, we’re here to be the go-to brand for basketball players and lifestyle athletes who demand both performance and style. We see All Net as a fresh alternative to mainstream athletic apparel driven by:

  • bold branding
  • next-level customer service
  • high-quality gear. 

Our goal is simple: to inspire confidence through apparel that speaks to the heart of athletes on the court, off the court, and everywhere in between.

Products

At All Net Apparel, we design athletic wear that blends performance, comfort, and street-ready style — for athletes, fans, and anyone who lives the basketball lifestyle. Our products serve men, women, and children of all ages.

We proudly offer:

  • Jerseys• Socks• Shoes• T-Shirts• Headbands• 
  • Wristbands• Shorts• Hats• Sweat Suits 

We bring these products to market through multiple sales channels including our online store, partnerships with local retailers, and future collaborations with national outlets. Backed by cost-effective sourcing and strong distribution strategies, All Net is uniquely positioned to scale while staying true to its roots.

Our approach keeps costs low, quality high, and customers coming back making All Net Apparel not just a clothing line, but a growing force in athletic lifestyle wear.

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